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Who I Am

I’m a Silicon Valley–based creative director specializing in UX motion design, with over 15 years of experience working inside real product teams. I’ve led and contributed to motion systems at companies like Microsoft, Amazon, and Hinge Health, as well as through tech-focused agencies and research groups serving clients including HBO, Bang & Olufsen, and the Bill & Melinda Gates Foundation.

What I Do

I design motion where it actually matters: inside complex products, across platforms and devices, and in close collaboration with designers, engineers, and product leaders. I’ve helped define motion systems for smartphones, wearables, smart displays, TV platforms, and health technology. The work you see here moved from concept to production, shipped at scale, and lives with real users.

I don’t treat motion as decoration or polish added at the end. I design it as part of the product system itself. Motion should clarify intent, reinforce brand, guide users, and feel grounded in technical reality. I push for expressive, high-end craft without sacrificing feasibility, performance, or timelines. If something can’t realistically ship, it isn’t finished.

How I Work

I partner with design leaders and teams who need focused motion expertise at critical moments, whether that means defining a scalable motion framework, visualizing a product vision to align leadership, or refining interactions that currently feel generic or unfinished. Not every team needs a full-time motion designer, but nearly every product benefits from one at the right time.

I work efficiently, value clear communication, and stay closely engaged with engineering to ensure motion actually ships. My goal is simple: to help teams deliver motion that feels intentional, confident, and ready for the real world.