HBO

Cross-platform motion system for streaming experiences

As Creative Director of Motion Design at Tectonic, I partnered with multiple teams at HBO during a period when the company was navigating a complex and fragmented digital ecosystem across TV, desktop, tablet, and mobile platforms. While HBO Go and HBO Now were still distinct services at the time, there was growing internal recognition that HBO needed a more cohesive, scalable motion language that could unify the experience across devices and prepare the organization for future platform consolidation.

My role was to help define a cross-platform motion framework that could bring consistency and clarity to HBO’s products while respecting the unique interaction models and technical constraints of each platform. Motion was treated as a system rather than surface-level polish, with a focus on pacing, hierarchy, and transition behavior that felt cinematic, restrained, and unmistakably HBO.

The work explored a deliberately minimal motion language built around a small, disciplined set of easing curves. By limiting the motion palette, we created a framework that was elegant, predictable, and easy to implement across teams and platforms. This approach allowed motion to scale without becoming noisy or inconsistent, and provided a clear foundation that designers and engineers could apply with confidence.

The framework was presented at the VP level and documented as a set of motion principles intended to support long-term scalability. The work helped align stakeholders around a shared vision for motion and informed how HBO approached motion design across its digital products during a critical transitional period.